Analyzes the buying pathway and consumer pathway throughout the consumer life cycle.
A linguistic study of how consumers talk about the product, market, outcomes, relationships, and brands.
Analyzes social interactions to identify Online Peer Influencers (OPIs) and key stakeholder groups. Utilizes OPI Mapping®, which profiles and maps OPIs’ networks.
Analyzes consumers' attitudes and beliefs, their market understanding, and identifies consumer need-states.
Analyzes conversation regarding a brand and its competitors. Conducts
Monitors ongoing conversations to provide dashboard analytics and insights that are brand- or market-specific on a weekly, monthly, or quarterly basis.