Custom Market Research

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Analyzes the buying pathway and consumer pathway throughout the consumer life cycle.

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A linguistic study of how consumers talk about the product, market, outcomes, relationships, and brands.

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Analyzes social interactions to identify Online Peer Influencers (OPIs) and key stakeholder groups. Utilizes OPI Mapping®, which profiles and maps OPIs’ networks.

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 Analyzes consumers' attitudes and beliefs, their market understanding, and identifies consumer need-states.

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  Analyzes conversation regarding a brand and its competitors. Conducts
 SWOT analysis.

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Monitors ongoing conversations to provide dashboard analytics and insights that are brand- or market-specific on a weekly, monthly, or quarterly basis.

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Therapeutic Background

Cardiology

  • Cardiovascular Disease
  • Stroke

Dermatology

  • Acne
  • Eczema
  • Male Pattern Baldness
  • Psoriasis

Endocrine & Metabolic Disease

  • Diabetes
  • Obesity
  • Cushing’s Syndrome
  • Osteoporosis

Gastroenterology & Hepatology

  • Gastrointestinal Disorders (GERD/Ulcers)
  • Nonalcoholic Fatty Liver Disease (NAFLD) 
  • Non-Alcoholic SteatoHepatitis (NASH)


Gynecology

  • Endometriosis
  • Polycystic Ovary Syndrome
  • Preeclampsia
  • Uterine Fibroids
  • Women’s Health


Hematology

  • Anemia

Infectious Diseases & Virology

  • Vaccines
  • Chickenpox
  • Hepatitis B Virus
  • Hepatitis C Virus
  • Human Immunodeficiency Virus
  • Infectious Diseases (Antibacterial and Viral)
  • Multiple Drug Resistance Infections


Nephrology & Urology

  • Chronic Kidney Disease
  • Diabetic Nephropathy
  • Polycystic Kidney Disease


Neurology

  • Acute and Chronic Pain
  • Addiction
  • Aggression
  • Alzheimer’s Disease
  • Attention-Deficit-Hyperactivity-Disorder
  • Autism
  • Bipolar
  • Chronic Fatigue Syndrome
  • Eating Disorder
  • Fibromyalgia
  • Fragile X
  • Generalized Anxiety Disorder
  • Major Depressive Disorder
  • Mental Illness
  • Multiple Sclerosis
  • Parkinson's Disease
  • Post-Traumatic Stress Disorder
  • Schizophrenia
  • Spinal Cord Injury
  • Traumatic Brian Injury


Musculoskeletal & Rheumatology

  • Hip Fracture Recovery
  • Sarcopenia 
  • Arthritis (Rheumatoid and Osteo)


Oncology

  • Breast Cancer (including TNBC)
  • Chronic Lymphocytic Leukemia
  • GI Cancers
  • GU Cancers
  • Oncology Health
  • Head & Neck Cancers
  • Hematological Cancers
  • Non-Small Cell Lung Cancer
  • Melanoma
  • Prostate Cancer
  • Renal Cell Carcinoma 
  • Colorectal Cancer


Respiratory & Immuno-inflammatory

  • Asthma/Allergy
  • Chronic Obstructive Pulmonary Disease
  • Cystic Fibrosis


Sleep

  •  Insomnia 


Urology

  •  Benign Prostatic Hyperplasia (BPH)